QuarterFour began serving the Lubbock and surrounding area in 1946. Although the original store was known as The Sport Center, the name was changed to Cardinal's Sport Center in 1969 after being purchased by Johnny Cardinal. Since that time, Cardinal's has been family-owned and operated for three generations. In 2011, Cardinal's Sport Center opened a new location as the showcase store of the Lubbock area, as well as opening a new location in Plano, TX. In 2018, Tony Cardinal sold the business to long-term General Manager, Brad Wyatt. In 2024, Cardinal's became QuarterFour and remains locally owned. A store that still prides itself in customer service, local youth and school sponsorships, and the ability to serve the surrounding community.