The People’s Union directs people to not make any purchases at all on Feb. 28, and especially not from any major retailers. Their website specifically mentions Amazon, Walmart, and BestBuy. If there is an emergency or needed essentials, consumers are encouraged to support a local small business instead.

U.S. consumers are being encouraged to abstain from purchasing any non-essential goods on Feb. 28 as part of a 24-hour buying blackout that aims to showcase the economic power of everyday people.

Consumers are being urged not to spend any money on Feb. 28 or, if an emergency arises, to shop local. Here's why.