What happens when a heritage brand attempts to erase a century of history? This British legacy marque is about to find out.

In a press release, Jaguar announced that in December it will present "Copy Nothing," what it describes as "the first global public installation for its new brand that will include the physical ...

As the images went viral across X, many called out the company’s "woke" new direction and mocked the design for going against its "Copy Nothing" slogan. LIFELONG JAGUAR CUSTOMER TROUBLED BY ...

Jaguar is now asking consumers (and pundits) to wait nearly two years before judging whether it can deliver on its promise to launch “exuberant, vivid cars that break moulds, and copy nothing.” ...

Copy nothing, delete ordinary. Do it with an artistic vibe and without a hint of a smile. Those are the initial impressions from a new Jaguar branding campaign that promises to reinvent the ...

Jaguar is allegedly taking the backlash against ... and eventually funny – thanks to the memes. People debated what "copy nothing" meant when so many clear references from other marketing ...

‘Copy Nothing’, a phrase attributed to Jaguar founder Sir William Lyons, is one of the key headlines leading the launch video, cast with a diverse group of people, on the surface of what appears to be ...