"We wanted to move away from traditional automotive stereotypes," Rawdon Glover, Jaguar's managing director, said in response ...

It's been an interesting month in the automotive industry. By now you've probably heard about Jaguar's controversial rebrand, ...

There has been much discussion about Jaguar's rebranded image, with many acting like it has destroyed something sacred. But ...

The managing director of Jaguar is defending the luxury car company after it faced online criticism for a controversial ...

But in five years of covering rebrands, I've never seen anything quite like the response to the new Jaguar branding. It's ...

为体现品牌迈入全新世代，Jaguar 宣布未来将以「Copy Nothing」作为核心理念，以贯彻充满活力、大胆创新的「现代主义（Exuberant Modernism）」哲学。实际作法上，先是释出全新品牌标志（Device Mark），改采细长圆润 ...

Jaguar managing director Rawdon Glover defended the car company's rebrand in a recent interview, denying the ad was meant to ...

Jaguar, industry publication Automotive News explains, hopes to transform itself to serve “a more exclusive and dramatically ...

Jaguar正式宣布以「Copy Nothing」为核心的全新品牌识别，开启大胆创新的篇章。该品牌透过「生动现代主义」重新定义设计哲学，展现独特的品牌价值，新的品牌形象在11月19日首次亮相，揭示四个关键视觉元素。首先，De ...

最深入人心的「跳跃的美洲豹」logo 则取消了细节，依靠密集细横线中间的镂空呈现，依稀能看出是正在跳跃的美洲豹，但是原来捷豹 Jaguar logo 标志性的肌肉感和侵略性就基本没有了，甚至有点像服装品牌 PUMA 的感觉。

Rebranding campaigns are meant to generate favorable awareness and positive press coverage about products. But sometimes the ...

近年来，随着人工智能技术的迅猛发展，AI芯片市场也迎来了前所未有的机遇与挑战。近日，在国际知名科技媒体HPCwire的一篇报道中，英特尔透露了其未来AI芯片的规划，特别是即将推出的“Jaguar ...