NBCUniversal is extending its partnership with Macy’s via a 10-year programming rights deal. The agreement includes The Macy's Thanksgiving Day Parade, Countdown to Macy's Thanksgiving Day Parade and Macy's 4thof July Fireworks,

The long-term deal also includes the 4th of July fireworks concert special, and a new event to be announced at a later date.

Macy’s has signed a new rights deal with NBCUniversal, for the Thanksgiving Day Parade and 4th of July Fireworks.

NBCUniversal and Macy’s said they struck a new pact that will keep the retailer’s popular Thanksgiving Day Parade on the media conglomerate’s properties through 2034, a nod to the growing importance of live “tentpole” events in the business of television.