The Kansas Jayhawks basketball star is making big plays both on and off the court as he is a major part of the latest NIL ...

Los Angeles, CA – Today, adidas Basketball unveils the Dame 9 “Oak Tree” colorway – a continuation of Damian Lillard’s ...

The shoe’s first on-court look came in the NBA on Oct. 25, when Gabe Vincent of the Los Angeles Lakers wore a black Adidas ...

Atlanta traded Dejounte Murray to the New Orleans Pelicans, paving the way for Jalen Johnson to be Young's new running mate.

Luxury brands have signed some fantastic rosters of iconic athletes who represent the ultimate brand in basketball, soccer, ...

Kobe Bryant was known for his fearless approach when on the basketball court, but he was also just as ruthless off it. That's ...

Puma and Asics lead in brand searches and sales growth on the resale market. Nike dominates in high-value sneaker ...

In the 1980s, Nike capitalized on Adidas's missed opportunity to sign Michael Jordan. Nike's groundbreaking deal with Jordan ...