Rather than slapping the updated Boost technology on any of its existing silhouettes, Adidas paired it with a newly developed knit upper and an all-new outsole on its latest performance runner ...
Digital music service Spotify and athletic brand Adidas have teamed together to promote the new #BoostYourRun trend by devising personalized playlists for runners. Spotify and Adidas aim to maximize ...
Adidas go calculates the user?s stride rate to automatically identify and play tracks with matching beats per minute from Spotify?s music library. The app is the latest example of marketers catering ...