"Ethical marketing practices." Surely the phrase is an oxymoron. Or is it? Today, many people want to be more environmentally and ethically conscious when making product purchases. At the same time, ...

The marketing researcher facilitates the flow of information from the market or customer to the producer of the good or service. Such a situation, with three major players—the producer, the customer ...

While GDPR and CCPA have laid the groundwork, new regulations, such as the Kids Online Safety Act, are on the horizon. As ...

AI is a powerful tool that can revolutionize marketing, offering unparalleled insights, efficiency and personalization. However, these benefits come with significant ethical considerations.

For many in the marketing industry, the scale and nature of Trump’s ad strategy raise urgent questions about the ethical responsibilities of advertising at large, particularly when campaigns ...

Some key ethical considerations for using AI in marketing campaigns include data privacy and security, which require ...

A marketing expert is sounding warning bells over a lack of attention paid to the "dark side" of artificial ...

By incorporating AI into your marketing mix, you could be risking your team’s, company’s, or customers’ sensitive data. Using ...

Nigerian marketing practitioners are encouraged to remain authentic, ethical, and committed to providing genuine value to ...