[This article, the first of a series of studies of Modern Advertising, has been written by Walter D. Scott, Assistant Professor of Psychology in Northwestern University.—THE EDITORS.] The only ...

PSYCHOLOGY is the science of human nature, Commercial advertising is the art of influencing human nature to buy certain wares, Advertisers are discovering that they need to know the facts which ...

Personalization also matters to them: "85% of Millennials are more likely to make a purchase if it is personalized to their interests, both in store and with digital displays," according to the ...

The psychology of color as it relates to persuasion is one of the most interesting—and most controversial—aspects of marketing. The reason: Most of today’s conversations on colors and ...

The answer seems to be a little of both. Given what we know from academic research about consumer information processing, the pop-under has some distinct advantages over other web-advertising tactics, ...

What about the first three items here? Source: Bartle Bogle Hegarty, London British companies frequently pitch advertisements that win marketing awards, based on an assumed widely shared cultural ...

Understanding customer behavior and preferences has been one of the most essential aspects of marketing. Companies have ...