[This article, the first of a series of studies of Modern Advertising, has been written by Walter D. Scott, Assistant Professor of Psychology in Northwestern University.—THE EDITORS.] The only ...

Make more sales when you master the art of customer psychology. These ChatGPT prompts will create messages that resonate, ...

Understanding customer behavior and preferences has been one of the most essential aspects of marketing. Companies have ...

"85% of Millennials are more likely to make a purchase if it is personalized to their interests, both in store and with digital displays," according to the infographic. To find more about marketing to ...

Learning about the psychological tool of persuasion—and how best to use it in your marketing materials—can serve as a powerful pathway to influencing customer behavior, relationships, and sales.

But some observers say Patagonia used clever reverse psychology marketing to achieve its revenue goals while keeping its image of being a fierce advocate for environmental sustainability. Wizard of ...

How does marketing influence what we buy? Created with Sketch. Marketers regularly use psychology to convince consumers to buy. Some common strategies include classical conditioning—training ...

Color psychology in marketing and branding plays a crucial role in shaping consumer perceptions and influencing purchase decisions. From calming blue to energetic red, colors call forward emotions ...

PSYCHOLOGY is the science of human nature, Commercial advertising is the art of influencing human nature to buy certain wares, Advertisers are discovering that they need to know the facts which ...