[This article, the first of a series of studies of Modern Advertising, has been written by Walter D. Scott, Assistant Professor of Psychology in Northwestern University.—THE EDITORS.] The only ...

PSYCHOLOGY is the science of human nature, Commercial advertising is the art of influencing human nature to buy certain wares, Advertisers are discovering that they need to know the facts which ...

But some observers say Patagonia used clever reverse psychology marketing to achieve its revenue goals while keeping its image of being a fierce advocate for environmental sustainability. Wizard of ...

Make more sales when you master the art of customer psychology. These ChatGPT prompts will create messages that resonate, ...

Personalization also matters to them: "85% of Millennials are more likely to make a purchase if it is personalized to their interests, both in store and with digital displays," according to the ...

Color psychology in marketing and branding plays a crucial role in shaping consumer perceptions and influencing purchase decisions. From calming blue to energetic red, colors call forward emotions ...

The psychology of color as it relates to persuasion is one of the most interesting—and most controversial—aspects of marketing. The reason: Most of today’s conversations on colors and ...