Ad slogans help us determine the best products for our lives, and the best ones hit us in the feels. While the advertising world has churned out countless award-winning catchphrases, it's hard to ...

A great ad slogan reveals the disproportionate power of a few carefully chosen and arranged words. It can send a product soaring, save a business, launch a career. A great slogan must, first ...

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive ...

Slogans can be inexpensive, or they can be very costly. Many large companies spend millions of dollars with ad agencies and image consultants to come up with new slogans. Communicating the new ...

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