As China's largest homegrown sportswear brand, Anta initially established a reputation for value-for-money products targeted at the midmarket. However, the group's core Anta brand, which ...

Kyrie Irving and ANTA have been the perfect partnership. Check out more breaking content through our Sneakers news!

In a story done by Andscape’s Marc J. Spears, Irving detailed some of his goals for the brand, as he aims for a ...

Klay Thompson raved about his teammate and fellow ANTA athlete, Kyrie Irving, reflecting on their history and their future ...

Irving also told Andscape that he has signed his first NBA player, Cleveland Cavaliers swingman Caris LeVert. In October, ...

The Chinese sneaker brand Anta has announced record profits for 2023 after a major move to bring Kyrie Irving into their brand by naming him Chief Creative Officer and becoming the new home of ...

In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have ...

In a historic partnership, ANTA recently signed Drederick to his own signature shoe deal, making him the first father of an active NBA player to have a line within the same brand. This ...