The partnership—the first time in Nike history it’s launched a new brand with an outside company—is being marketed as a blend of what each brand is best known for. Nike is making a major play for female consumers and the athleisure market with its Skims partnership for a new women’s brand called NikeSkims.

The best of both worlds will come together thanks to Nike's cutting-edge technology, which keeps world-class athletes comfortable and performing their best, matched with SKIMS' laidback style and inclusiveness.

Nike and Kim Kardashian are teaming up for a new women’s brand. “Designed to sculpt. Engineered to perform,” Nike said in a media release. On Tuesday morning, the two introduced

Nike has signed a partnership with Kim Kardashian's shapewear company Skims to launch a new brand aimed at women.

Nike Inc. and Kim Kardashian’s underwear label Skims are teaming up on a new fitness brand geared toward women.

SKIMS and Nike joined forces to "disrupt the industry" and create top-notch, new activewear that works for athletes of all levels.