I still can’t tell if we’re in a recession or out of it. Or perhaps we were never really in one to begin with! Regardless, as ...
B2B buyers say not having enough information was the top factor that slowed their most recent purchase, according to recent research from Showpad. The report was based on data from a survey conducted ...
More than 80% of buyers are dissatisfied with the provider they choose at the end of a purchase process To help B2B buyers ...
The report was based on data from a survey conducted in June and July 2017 among 488 global buyers responsible for $4.2 billion in annual B2B purchases. The researchers also surveyed 489 B2B sellers.
It’s frustrating to hear some marketers dismiss the differences between B2B and B2C by claiming, “It’s all business to human.
Younger generations and the growing influence of artificial intelligence are reshaping the business buying landscape.
Life Fitness’s new fitness range takes working out to a whole new level. But navigating complex B2B buyer journeys has been ...
Forward-thinking CMOs are applying AI in a strategic manner to move their organization from employee experimentation to ...
B2B marketing is the new black. It’s hot. It’s in vogue and every agency wants a piece of B2B action. As part of The Drum's ...
SINGAPORE, Oct. 23, 2024 /PRNewswire/ -- According to Forrester's (Nasdaq: FORR) 2025 B2B marketing and sales predictions, as Millennials and Gen Z buyers drive purchasing decisions, more than half of ...
Gartner’s global 2024 End-User Buying Behaviour Survey found that 45 percent of B2B technology buyers used GenAI to “support ...
Nearly a year after it was proposed, and days after approval from shareholders, the Informa TechTarget merger is official.