B2B buyers say not having enough information was the top factor that slowed their most recent purchase, according to recent research from Showpad. The report was based on data from a survey conducted ...
Well, guess what? They don’t really work. Why? B2B purchases are typically made not by a single person but rather, a committee of buyers. Green Hat and 6sense’s recent B2B buyer journey ...
B2B purchases – even in e-commerce – tend to involve more consideration and research, with the target buyer (another business such as a supplier or vendor) often spending days or weeks ...
More than 80% of buyers are dissatisfied with the provider they choose at the end of a purchase process To help B2B buyers make better decisions, providers must transform their go-to-market approach ...
More than 80% of buyers are dissatisfied with the provider they choose at the end of a purchase process To help B2B buyers make better decisions, providers must transform their go-to-market ...
Forrester's B2B marketing and sales predictions analyze the dynamics and emerging trends that ... Half of younger buyers will include 10 or more external influencers in their purchase. In 2025, more ...
SINGAPORE, Oct. 23, 2024 /PRNewswire/ -- According to Forrester's (Nasdaq: FORR) 2025 B2B marketing and sales predictions, as Millennials and Gen Z buyers drive purchasing decisions, more than half of ...