Well, guess what? They don’t really work. Why? B2B purchases are typically made not by a single person but rather, a committee of buyers. Green Hat and 6sense’s recent B2B buyer journey ...
The report was based on data from a survey conducted in June and July 2017 among 488 global buyers responsible for $4.2 billion in annual B2B purchases. The researchers also surveyed 489 B2B sellers.
B2B buyers say not having enough information was the top factor that slowed their most recent purchase, according to recent research from Showpad. The report was based on data from a survey conducted ...
Forward-thinking CMOs are applying AI in a strategic manner to move their organization from employee experimentation to ...
More than 80% of buyers are dissatisfied with the provider they choose at the end of a purchase process To help B2B buyers make better decisions, providers must transform their go-to-market ...
More than 80% of buyers are dissatisfied with the provider they choose at the end of a purchase process To help B2B buyers make better decisions, providers must transform their go-to-market approach ...
SINGAPORE, Oct. 23, 2024 /PRNewswire/ -- According to Forrester's (Nasdaq: FORR) 2025 B2B marketing and sales predictions, as Millennials and Gen Z buyers drive purchasing decisions, more than half of ...
Forrester's B2B marketing and sales predictions analyze the dynamics and emerging trends that ... Half of younger buyers will include 10 or more external influencers in their purchase. In 2025, more ...