Well, guess what? They don’t really work. Why? B2B purchases are typically made not by a single person but rather, a committee of buyers. Green Hat and 6sense’s recent B2B buyer journey ...
B2B buyers say not having enough information was the top factor that slowed their most recent purchase, according to recent research from Showpad. The report was based on data from a survey conducted ...
The report was based on data from a survey conducted in June and July 2017 among 488 global buyers responsible for $4.2 billion in annual B2B purchases. The researchers also surveyed 489 B2B sellers.
“One of our biggest B2B challenges is the number of decision makers who need to weigh in on the purchase decision,” observes Tatoris. “You really need to be able to tell your story several ...
More than 80% of buyers are dissatisfied with the provider they choose at the end of a purchase process To help B2B buyers make better decisions, providers must transform their go-to-market approach ...
Kimmy Babbar, Head, Corporate Communication, JCBL Group, writes about businesses adopting agile and adaptive marketing practices to stay competitive ...
B2B marketing is the new black. It’s hot. It’s in vogue and every agency wants a piece of B2B action. As part of The Drum's ...
Life Fitness’s new fitness range takes working out to a whole new level. But navigating complex B2B buyer journeys has been ...
SINGAPORE, Oct. 23, 2024 /PRNewswire/ -- According to Forrester's (Nasdaq: FORR) 2025 B2B marketing and sales predictions, as Millennials and Gen Z buyers drive purchasing decisions, more than half of ...
Forrester's B2B marketing and sales predictions analyze the dynamics and emerging trends that ... Half of younger buyers will include 10 or more external influencers in their purchase. In 2025, more ...
Discover the latest insights from LinkedIn's B2B influencer survey, shedding light on the impact and trends of influencer ...