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Marketing Interactive
4 天
Actionable marketing trends B2B companies must embrace in 2025
I still can’t tell if we’re in a recession or out of it. Or perhaps we were never really in one to begin with! Regardless, as ...
2 天
Forrester: To Master B2B Buying Mayhem, Providers Must Prioritize Buyers’ Needs
The State Of Business Buying, 2024 report, tight budgets, AI’s influence in buying and selling, negative buying experiences, ...
MarTech on MSN
17 天
5 ways B2B differs from B2C — and 3 ways they align
It’s frustrating to hear some marketers dismiss the differences between B2B and B2C by claiming, “It’s all business to human.
15 天
Three Changes Expected Next Year In B2B Business Purchasing
Younger generations and the growing influence of artificial intelligence are reshaping the business buying landscape.
22 小时
How agencies are winning new business in the ultra-competitive B2B space
B2B marketing is the new black. It’s hot. It’s in vogue and every agency wants a piece of B2B action. As part of The Drum's ...
2 天
How B2B Marketers Can Harness AI For Future Growth
Forward-thinking CMOs are applying AI in a strategic manner to move their organization from employee experimentation to ...
Exchange 4 Media
8 小时
Core aspects of B2B marketing for sustainable growth
Kimmy Babbar, Head, Corporate Communication, JCBL Group, writes about businesses adopting agile and adaptive marketing practices to stay competitive ...
9 小时
How Life Fitness is winning the race in B2B sales of its new Symbio range
Life Fitness’s new fitness range takes working out to a whole new level. But navigating complex B2B buyer journeys has been ...
CRN Australia
2 天
Nearly half of surveyed B2B tech buyers used GenAI to help choose tech, reports Gartner
Gartner’s global 2024 End-User Buying Behaviour Survey found that 45 percent of B2B technology buyers used GenAI to “support ...
Direct Marketing News
4 天
LinkedIn reveals B2B influencer survey insights
Discover the latest insights from LinkedIn's B2B influencer survey, shedding light on the impact and trends of influencer ...
MarTech on MSN
3 天
Informa TechTarget emerges as a B2B data giant
Nearly a year after it was proposed, and days after approval from shareholders, the Informa TechTarget merger is official.
Creative Review
11 天
How to transform a B2B brand into an icon
The lines between B2B and B2C brands are dissolving, with both requiring powerful brand experiences to reach audiences and gain loyalty ...
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