I still can’t tell if we’re in a recession or out of it. Or perhaps we were never really in one to begin with! Regardless, as ...

It’s frustrating to hear some marketers dismiss the differences between B2B and B2C by claiming, “It’s all business to human.

The State Of Business Buying, 2024 report, tight budgets, AI’s influence in buying and selling, negative buying experiences, ...

Younger generations and the growing influence of artificial intelligence are reshaping the business buying landscape.

Forward-thinking CMOs are applying AI in a strategic manner to move their organization from employee experimentation to ...

Kimmy Babbar, Head, Corporate Communication, JCBL Group, writes about businesses adopting agile and adaptive marketing practices to stay competitive ...

B2B marketing is the new black. It’s hot. It’s in vogue and every agency wants a piece of B2B action. As part of The Drum's ...

Life Fitness’s new fitness range takes working out to a whole new level. But navigating complex B2B buyer journeys has been ...

Gartner’s global 2024 End-User Buying Behaviour Survey found that 45 percent of B2B technology buyers used GenAI to “support ...

Discover the latest insights from LinkedIn's B2B influencer survey, shedding light on the impact and trends of influencer ...

Hi, is this notice still valid because it seems like that adter Brexit accountants advise that B2B services from overseas are to be included into VAT returns as 0% rated. WHilst it doesn't affect the ...

Nearly a year after it was proposed, and days after approval from shareholders, the Informa TechTarget merger is official.