I still can’t tell if we’re in a recession or out of it. Or perhaps we were never really in one to begin with! Regardless, as ...
It’s frustrating to hear some marketers dismiss the differences between B2B and B2C by claiming, “It’s all business to human.
More than two-thirds (68%) of B2B buyers now purchase goods online, up from 57% last year, according to a recent report from the Acquity Group. Moreover, the number of B2B buyers who spent 90% or more ...
The State Of Business Buying, 2024 report, tight budgets, AI’s influence in buying and selling, negative buying experiences, ...
Businesses purchase products and services online more ... In terms of gross merchandise volume (GMV), B2B e-commerce in Asia ranks first in the world, followed by North America.
Forward-thinking CMOs are applying AI in a strategic manner to move their organization from employee experimentation to ...
B2B marketing is the new black. It’s hot. It’s in vogue and every agency wants a piece of B2B action. As part of The Drum's ...
Kimmy Babbar, Head, Corporate Communication, JCBL Group, writes about businesses adopting agile and adaptive marketing practices to stay competitive ...
Life Fitness’s new fitness range takes working out to a whole new level. But navigating complex B2B buyer journeys has been ...
Gartner’s global 2024 End-User Buying Behaviour Survey found that 45 percent of B2B technology buyers used GenAI to “support ...
Discover the latest insights from LinkedIn's B2B influencer survey, shedding light on the impact and trends of influencer ...
Nearly a year after it was proposed, and days after approval from shareholders, the Informa TechTarget merger is official.