B2B buyers say not having enough information was the top factor that slowed their most recent purchase, according to recent research from Showpad. The report was based on data from a survey conducted ...
SINGAPORE, Oct. 23, 2024 /PRNewswire/ -- According to Forrester's (Nasdaq: FORR) 2025 B2B marketing and sales predictions, as Millennials and Gen Z buyers drive purchasing decisions, more than half of ...
I still can’t tell if we’re in a recession or out of it. Or perhaps we were never really in one to begin with! Regardless, as ...
It’s frustrating to hear some marketers dismiss the differences between B2B and B2C by claiming, “It’s all business to human.
More than 80% of buyers are dissatisfied with the provider they choose at the end of a purchase process To help B2B buyers ...
Younger generations and the growing influence of artificial intelligence are reshaping the business buying landscape.
Forward-thinking CMOs are applying AI in a strategic manner to move their organization from employee experimentation to ...
B2B marketing is the new black. It’s hot. It’s in vogue and every agency wants a piece of B2B action. As part of The Drum's ...
For The Drum’s B2B focus, Atomic’s Eoin Rodgers rails against one of the industry’s favorite canards: that B2B is becoming ...
Gartner’s global 2024 End-User Buying Behaviour Survey found that 45 percent of B2B technology buyers used GenAI to “support ...
Discover the latest insights from LinkedIn's B2B influencer survey, shedding light on the impact and trends of influencer ...
Nearly a year after it was proposed, and days after approval from shareholders, the Informa TechTarget merger is official.