B2B buyers say not having enough information was the top factor that slowed their most recent purchase, according to recent research from Showpad. The report was based on data from a survey conducted ...
Well, guess what? They don’t really work. Why? B2B purchases are typically made not by a single person but rather, a committee of buyers. Green Hat and 6sense’s recent B2B buyer journey ...
“One of our biggest B2B challenges is the number of decision makers who need to weigh in on the purchase decision,” observes Tatoris. “You really need to be able to tell your story several ...
The report was based on data from a survey conducted in 2024 among 3,528 B2B buyers globally. Some 52% of respondents say their purchase decisions are now influenced by personal drivers, such as ...
More than 80% of buyers are dissatisfied with the provider they choose at the end of a purchase process To help B2B buyers make better decisions, providers must transform their go-to-market ...
B2B purchases – even in e-commerce – tend to involve more consideration and research, with the target buyer (another business such as a supplier or vendor) often spending days or weeks ...
Forrester's B2B marketing and sales predictions analyze the dynamics and emerging trends that ... Half of younger buyers will include 10 or more external influencers in their purchase. In 2025, more ...
Business-to-business (B2B) purchases were once characterized by long purchase cycles, drawn out periods of information-gathering and a few key “moments of truth”, such as in-person meetings and trade ...
SINGAPORE, Oct. 23, 2024 /PRNewswire/ -- According to Forrester's (Nasdaq: FORR) 2025 B2B marketing and sales predictions, as Millennials and Gen Z buyers drive purchasing decisions, more than half of ...
More than 80% of buyers are dissatisfied with the provider they choose at the end of a purchase process To help B2B buyers make better decisions, providers must transform their go-to-market approach ...