I still can’t tell if we’re in a recession or out of it. Or perhaps we were never really in one to begin with! Regardless, as ...
It’s frustrating to hear some marketers dismiss the differences between B2B and B2C by claiming, “It’s all business to human.
B2B buyers say not having enough information was the top factor that slowed their most recent purchase, according to recent research from Showpad. The report was based on data from a survey conducted ...
More than 80% of buyers are dissatisfied with the provider they choose at the end of a purchase process To help B2B buyers make better decisions, providers must transform their go-to-market approach ...
Forward-thinking CMOs are applying AI in a strategic manner to move their organization from employee experimentation to ...
B2B marketing is the new black. It’s hot. It’s in vogue and every agency wants a piece of B2B action. As part of The Drum's ...
Kimmy Babbar, Head, Corporate Communication, JCBL Group, writes about businesses adopting agile and adaptive marketing practices to stay competitive ...
Life Fitness’s new fitness range takes working out to a whole new level. But navigating complex B2B buyer journeys has been ...
Gartner’s global 2024 End-User Buying Behaviour Survey found that 45 percent of B2B technology buyers used GenAI to “support ...
Discover the latest insights from LinkedIn's B2B influencer survey, shedding light on the impact and trends of influencer ...
Nearly a year after it was proposed, and days after approval from shareholders, the Informa TechTarget merger is official.