B2B buyers say not having enough information was the top factor that slowed their most recent purchase, according to recent research from Showpad. The report was based on data from a survey conducted ...
Well, guess what? They don’t really work. Why? B2B purchases are typically made not by a single person but rather, a committee of buyers. Green Hat and 6sense’s recent B2B buyer journey ...
Forward-thinking CMOs are applying AI in a strategic manner to move their organization from employee experimentation to ...
More than 80% of buyers are dissatisfied with the provider they choose at the end of a purchase process To help B2B buyers make better decisions, providers must transform their go-to-market approach ...
Gartner’s global 2024 End-User Buying Behaviour Survey found that 45 percent of B2B technology buyers used GenAI to “support ...
Insights for crafting a targeted ad strategy, optimizing your channel mix and creating compelling offers to drive quality B2B leads.
More than 80% of buyers are dissatisfied with the provider they choose at the end of a purchase process To help B2B buyers make better decisions, providers must transform their go-to-market ...
Forrester's B2B marketing and sales predictions analyze the dynamics and emerging trends that ... Half of younger buyers will include 10 or more external influencers in their purchase. In 2025, more ...
SINGAPORE, Oct. 23, 2024 /PRNewswire/ -- According to Forrester's (Nasdaq: FORR) 2025 B2B marketing and sales predictions, as Millennials and Gen Z buyers drive purchasing decisions, more than half of ...
It’s no longer business as usual – brand perception drives buying decisions just as powerfully in B2B as it does in B2C. Studies reveal that over half of B2B purchase decisions hinge on a brand’s ...