Perfumer Francis Kurkdjian first launched Baccarat Rouge 540 in 2014 as a one-off, 250-bottle release to celebrate the 250th anniversary of historical crystal house Baccarat. But Baccarat Rouge was ...

Yet, if there’s one perfume that’s held TikTok in a chokehold, it’s Baccarat Rouge 540. From influencers layering it with every fragrance in their collection to celebs like Olivia Rodrigo ...

In my opinion, there are two qualities linked to the wildly lauded fragrance Baccarat Rouge 540 that made it the cult classic that it now is: it smells like wealth, and it lingers. As tantalizing ...