you may have noticed a separate store within a store called Macy’s Backstage. Since 2015, Macy’s has been expanding its Backstage stores to over 300 locations and nine free-standing stores aro ...

Macy’s new Backstage concept pairs two of the hottest trends in retail – off-price stores that sell high-profile brands at a discount and mobile marketing – a strategy that could help it ...

“The mobile checkout available by our dressing rooms are to service the customer quickly who is looking to make a fast transaction,” said Elina Kazan, spokeswoman at Macy’s Backstage.

Macy’s Backstage is one of #FashionTok’s go-to places for finding deals on the latest trends and gifts for everyone on your ...