The Barbie movie has taken social media by storm lately thanks to a marketing budget of 100 million dollars. Social media feeds have turned pink as Mattel has coordinated lots of brand partnerships ...

If you’ve yet to see the film or want to return to Barbie Land, you’ll be pleased to know the movie is now available to stream from the comfort of your own home. Despite this well-deserved ...

How many phases is that? Bolstered by the success of the Barbie movie, Mattel is ready to turn all its toys into tales for the young and old. And while nostalgia is on their side, to a degree ...