MacCormack, Alan, Brian Kimball Dunn, and Chris F. Kemerer. "Barnes & Noble: Managing the E-Book Revolution." Harvard Business School Case 613-073, March 2013. (Revised April 2014.) ...
such as the recently released “CC40,” a mammoth collection of essential titles from the company’s catalog that’s around four hundred dollars cheaper if you buy it from Barnes and Noble ...
That meant leaving the decision on what books to stock and display to each individual store and abandoning the “one-size-fits-all” model. “The problem with Barnes & Noble when I took it over ...
Additionally, the report allows the reader to benchmark Barnes & Noble customers in the United States (''brand users'') against U.S. E-book shoppers in general (''category users''), and the ...