It's a common question for business owners in difficult markets such as Africa to wonder why they should bother with brand ...

Sustainable marketing, when done effectively, not only helps the planet but can also boost a brand’s image and foster ...

Nestlé is an interesting case study. Its recently installed CEO, Laurent Freixe, who took over in August, has been on the ...

Mastercard’s sales team used to inundate marketing with requests for “pretty pictures” but the brand’s B2B marketing lead has ...

There’s nothing wrong with limited-edition products that yield a percent of sales or profits to breast cancer causes, ...

Spotify, Ibotta and McLaren have found hyper-personalization is easier than ever by leveraging AI and real-time data.

The Mehdeeka Method aims at demystify product marketing for companies of all stages of growth, to build a brand from scratch.

Researchers from Western University, Stockton University, and University of Massachusetts Amherst have published a new study ...

The company stored marketing assets in a shared drive. Moreover ... Left unchanged, the back-of-house tech stack would drag ...

More than 170 industry leaders, including heads of brand and marketing from the Ministry of Tourism of Saudi Arabia, STC, SMC ...

Among the key names on the list are Amazon Prime Video, ONDC, Raymond, Ramraj Cotton, Tim Hortons, Lijjat Papad, Zupee and ...

“Delivering impactful global campaigns hinges on the ability to bring marketing and creative teams closer together, with ...