These seven creative holiday marketing strategies can help your business stand out from competitors, connect with audiences ...

When we approach marketing with empathy at the forefront, we invite customers into a relationship—not just a purchase.

Artificial intelligence is revolutionizing the way companies market their products, enabling them to target consumers in ...

Do you get excited about the idea of shopping? How can you be sure you’re not the victim of marketing hype, and how can you ...

From Laithwaites sharing how it made the case for brand building to the reframing of marketing and the impact this has on ...

In the crowded marketplace for consumer attention, brand anniversaries offer a golden opportunity to rise above the noise.

Heavy online marketing spending by Temu and Shein is making it more costly for other retailers and brands to reach shoppers ...

Authentic marketing is key to brand loyalty. When investing in a company’s products or services, consumers act under the assumption that their needs will be met as advertised. To build trust, ...

When an unhinged approach to marketing is baked into a brand’s DNA, consistency builds a connection with its audiences.

Viveka Sra has been promoted to Director - Brand Marketing at Flipkart. Prior to this, Viveka Sra was Associate Director, ...

In the wake of its decades-in-the-making debut, Moses divulged the aggressive and expensive strategy to turn “Wicked” into ...