"Burberry shifted from its iconic heritage and unique Britishness to the luxury brand template helvitica-like logo included and has suffered for it." Given the "mistakes" Burberry has made in the ...

is Burberry’s fourth CEO in a decade, and the brand has also had three creative directors in the last seven years, each bringing new styles and logos that confused the brand identity.

An icon in the shape of a lightning bolt. Impact Link Things have gone from bad to worse at Burberry, the beleaguered British luxury brand. On Thursday, the company's CEO said he is "acting with ...

meaning luxury giants end up pinballing between logos and even house names. That may be the case, but by bringing everything together into one place, Burberry’s new book illustrates how it all adds up ...