larger company. Since the shuttering of the Saturn brand, it is now the only car make with an astronomical logo. There was lots of love for Saab’s various badges over the years, but I went with ...

Jaguar is rebranding itself, announcing a "new era" in an ethos tracing back to its founder, Sir William Lyons.

A promotional video for a rebrand of British luxury car brand Jaguar is being criticized online for showing models in ...

British luxury car manufacturer Jaguar has revamped its branding with a new logo and a commitment to becoming an all-electric ...

Discover Jaguar new logo featuring a blend of upper and lower case letters. Explore reactions to this rebrand as the company moves into the electric era.