Anta established the first sports science laboratory in China ... and is also viewed as a new but somewhat familiar brand in the eyes of Chinese consumers. But because fashion trends are ...

Kyrie Irving and ANTA have been the perfect partnership. Check out more breaking content through our Sneakers news!

In a story done by Andscape’s Marc J. Spears, Irving detailed some of his goals for the brand, as he aims for a ...

Shares of Anta Sports Products slumped after the Chinese sportswear giant reported ... which showed a low-single-digit drop for its Fila brand. Retail sales for its Anta-branded products grew ...

As the No. 1 local sports brand in terms of business volume, Anta has always lagged behind international brands such as Nike and Adidas, and it also lags behind Li Ning in the recent national trend.

In fact, shoes and other products from companies such as Peak, Li Ning, Anta and Xtep can hardly be found for sale outside the country. The brands are targeting the burgeoning Chinese middle class ...

The Chinese sportswear brand Anta, meanwhile, has signed Klay Thompson ... and also the colors and materials," Vivienne Wang, a sports marketing sponsorship supervisor at the company, said by ...

As a partner of the Chinese Olympic Committee (COC ... own boundaries and to continuously innovate. ANTA Sports worked with Samsung to create a brand new virtual reality (VR) experience through ...

Nike’s LeBron 19 and Chinese sportswear giant Anta’s KT7 basketball shoes showcase the two brands’ flagship technologies. WSJ compares both sneakers to see how a high-performance midsole ...

The Anta Kai 1 sneakers have already gained traction from fans around the globe. Kyrie Irving's first signature line with the ...

Chinese sportswear giant Anta Sports Products wrapped up a €2.2bn (US$2.5bn ... underscoring the strength of the company’s brand and its potential for growth through the acquisition.