While the color change process is most often used as a defense mechanism, it can be used for regulating temperature, attracting mates, and even communicating socially. Here are 10 of the world’s ...

Did plants start making jazzy fruits and flowers before anyone on Earth could see color? Did that allow some animals to evolve color vision for foraging – and to eventually evolve dramatic ...

Conspicuous colors tend to be signals, often helping animals woo mates or warn predators. Yet the origins of these ...

This is a classic example of sexual selection using color signaling. Conspicuous colors are also displayed by toxic animal species, including many venomous snakes and the brilliantly colored ...

Conspicuous colors tend to be signals, often helping animals woo mates or warn predators. Yet the origins of these attention-grabbing colors are not clear. Did plants start making jazzy fruits and ...

The chameleon is only one of many creatures that possess special cells for this purpose. Notable among the others: the catfish, the flounder, the tree toad, the squid and man ...

A recent study has illuminated the evolutionary journey of color vision in animals, revealing a surprising timeline: animals developed the ability to see colors around 500 million years ago—well ...

Recent research indicates that animals have been able to distinguish colors for about 500 million years. This ability emerged ...

A new statistical analysis by researchers at the University of Arizona suggests that color vision evolved in animals around 500 million years ago, long before the evolution of colorful fruits and ...