But this isn't the whole story. Though Clearwater spent years making super-fluffy paper towels that resemble not-so-sustainable Brawny and Bounty products, it recently exited the paper towel game.

Brawny® was in a tight spot, squeezed by rising private label paper towel brands on one side and a juggernaut brand leader, Bounty, outspending it 48:1 on the other. So Brawny® leaned into its brand, ...

a potty break or a commercial break? One Super Bowl advertiser thinks it has the answer. As one of the nation’s biggest makers of consumer goods like Brawny paper towels and Dixie cups and paper ...

Its testers just spent weeks putting six popular paper towel brands -- including Bounty, Brawny, and Scott through a series ...