Coming soon to your inbox: Corporate logos. Apple is turning its devices into more of a marketing platform for businesses and letting companies show you their branding in both emails and calls.
things like Apple Music and the App Store, in turn, help drive brand loyalty. If a consumer truly loves using their iPhone to buy music and movies, Apple's hope is that they'll move on to purchase ...
William Arruda covers personal branding, leadership, and careers. I was glued to my screen for Apple’s entire 90-minute annual product launch. Apple is a genius at producing events and creating ...