Coming soon to your inbox: Corporate logos. Apple is turning its devices into more of a marketing platform for businesses and letting companies show you their branding in both emails and calls.
things like Apple Music and the App Store, in turn, help drive brand loyalty. If a consumer truly loves using their iPhone to buy music and movies, Apple's hope is that they'll move on to purchase ...
Apple's inaugural green bond was, and remains, the largest US corporate green issue. The $1.5 billion bond, issued in February 2016, was hailed by one judge for "setting a good example to corporate ...
Apple surpassed Google to become the world's most valuable brand in 2011, according to the BrandZ ranking of the 100 most valuable global brands from Millward Brown. Facebook joined the Top 100 for ...