The American Customer Satisfaction Index (ACSI) just dropped its 2025 Annual Retail and Consumer Shipping Study ...

On a scale of 1 to 5, customer satisfaction with customer-satisfaction surveys is headed to zero. Related stories In reality, nobody's even sure these surveys are measuring the right thing.

However, H-E-B’s customer satisfaction rating from one national report shows shoppers are slightly less enthused than last year, knocking the Texas company from its top spot to fifth on the list.