In line with this, Decathlon has created a new brand identity and logo. The new identity, which the company and its team have been working on since 2022, represents Decathlon as a global multi ...

Decathlon is the third biggest sports company in the world, and today has announced a rebrand, created by brand consultancy Wolff Olins. The rebrand aims to take Decathlon from a French retailer ...

Sports brand Decathlon entered China in 2003. In September 2021, the brand will hold a brand renewal conference in Shanghai, hoping to deepen its position in the industry, renew its brand image, and ...