Neuro-Insight UK CEO, Heather Andrew spoke with Business Insider about what key features a logo should have to be most effective. She picked 3 key areas to focus on: colours, shapes, and sounds.

Featuring your company name, embellished with a little color and perhaps a few graphic touches here and there, your logo is your company's most important design element because it's the basis for ...

Colour is hugely important in branding and logo design. In our guide to colour theory, we look at how colours can generate ...