The steady drip of gigs grew until, eventually, Anderson asked him to handle his namesake brand’s runway music. The result has been a match made in fashion heaven, thanks in part to Jonathan’s ...

How Lopez chose to communicate this on the runway was with an abundance of ... “Two minutes is a really long time in music, but in fashion it’s no time at all,” Ross says.

For as long as fashion shows have been around, their goal has been to drive business — whether through sales or by increasing brand awareness. Consumers must be convinced that they need a new piece of ...