Nielsen’s The Gauge: Streaming Nabs Largest Share of TV Ever
In November, time spent watching TV in the U.S. reached a nine-month high, according to Nielsen’s latest report of The Gauge, as viewing levels increased 5 percent compared to October to reach the largest monthly viewing total since February.
TV Viewing in November Interval Reaches Highest Level Since February, Streaming Nabs Largest Share of TV Ever in The Gauge™
Streaming accounts for 41.6% of time spent watching TV in November, with The Roku Channel, Prime Video and YouTube each hitting platform-best shares
Streaming TV reached a new record high viewership in November
According to Nielsen, the viewership data “​​was impacted primarily by sports, the presidential election and live streaming, all of which drove peak shares of TV for viewing categories each in separate weeks this month.
Streaming Hits Another High in November as Overall TV Use Climbs
Mike Tyson fight, presidential election and conclusion of the World Series drove viewing in Nielsen's monthly platform rankings.
Streaming Hits Record Share of TV Viewing in November
Nielsen: Streaming accounted for 41.6% of time spent watching TV in November, with The Roku Channel, Prime Video and YouTube each hitting platform-best shares
TV Viewing Hits 9-Month High in November as Streaming Nabs Record 41.6% Share
Time spent watching television hit a nine-month high in November, as viewing levels for the month grew 5% compared to October for the largest monthly total since February, according to Nielsen's latest Gauge report.
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