The digital landscape is filled with data, and understanding how to analyze that data is key for any online entity looking to thrive. Central to this analysis is the concept of the conversion rate, a ...

Stay up to date with the latest news, tips, and insights about Google Analytics on Search Engine Land, including strategies to optimize your use of Google Analytics 4 (GA4), which replaced ...

Since 2013, when Google released the third version of Google Analytics, AKA Universal Analytics, it has provided great results for users. But its limitations have become evident, especially in the ...

Google issued a reminder that it will be discontinuing all Universal Analytics (UA) services and APIs on July 1. With Google Analytics 4 (GA4) properties fully replacing UA, access to UA ...

Google Analytics 4 (GA4) has been more than a migration; it is forever changing how both in-house and agency digital marketers use their analytics data to inform their campaigns and strategies.

Search Engine Land » PPC » Google Analytics simplifies cost data import Chat with SearchBot Please note that your conversations will be recorded. Google streamlined the process for importing ...

So, it’s ironic that we need to ask a counterintuitive question: “Where are the missing bullet holes in Google Analytics 4 (GA4)?” Most of us trust the event-based data that GA4 collects.

Many Google Analytics alternatives now offer better privacy features. Matomo gives you more control over your data. Heap ...

It brings its total raised to 8 million euros. The company has the potential to become "the Google Analytics of carbon footprint management," according to Singular general partner Raffi Kamber.

Unlike Microsoft’s Windows Recall fiasco, Google lets users control the stored information. They can choose to review, delete ...