Alexa+ promises all sorts of new interactions. After mentioning the wake word, you can converse like you would with a friend, asking it the weather and then going into a conversation about what’s on the docket for the day.

Amazon unveiled on Wednesday the first major overhaul of its Alexa voice assistant since it was introduced more than a decade ago, embedding it with generative artificial intelligence. The effort carries significant weight at Amazon,

Amazon has unveiled its latest innovation, Alexa+, at a recent event in New York City. The advanced version of the popular virtual assistant is powered by generative artificial intelligence (AI) technology. Panos Panay, Amazon's Devices and Services Chief, described Alexa+ as a "complete re-architecture" of the existing AI assistant.