There are three main competitors in this space: Amazon Alexa, Apple HomeKit, and Google Home. Each has its pros and cons, so ...

But which one should you choose? As an Android user, I’ve tried out both Alexa and Google Assistant, and I have to say Alexa is my winner… here’s why. For starters, Google Assistant and ...

Yoffie, David B. "The Voice War Continues: Hey Google vs. Alexa vs. Siri in 2022." Harvard Business School Teaching Note 722-465, June 2022. (Revised July 2022.) ...

Yoffie, David B., Liang Wu, Jodie Sweitzer, Denzil Eden, and Karan Ahuja. "Voice War: Hey Google vs. Alexa vs. Siri." Harvard Business School Case 718-519, June 2018 ...