On average, people watch 18 movies annually, with men outpacing over women, pointing to a  gender gap in viewership, the ...

GroupM’s TYNY advertising forecast highlights AI agents, AR/VR storytelling, and data privacy as some of the key trends ...

According to GroupM, the adex in India is expected to reach Rs 1,64,137 crore in 2025. The Dentsu digital report estimated ...

People watch 18 movies yearly, with men watching more than women. 42% watch on release day, evenings are preferred, and 75% ...

India's cinema industry recorded 85.7 crore footfalls and 10,271 screens in the year 2024, according to GroupM's latest ...

Warner Bros. Discovery is the latest publisher to integrate with an offering that has been piloted by Coca-Cola and GroupM’s Wavemaker.

In a fireside chat at the first edition of the Auto Marketing Summit, the GroupM CEO shared his key learnings from working with auto companies like Maruti and his outlook for AdEx for the year ahead ...

The report highlights digital dominance, AI-driven personalization, and emerging formats like programmatic CTV and retail ...

Adobe (Nasdaq:ADBE) announced the general availability of Adobe Real-Time CDP Collaboration in the U.S., a new offering that enables advertiser ...

The report estimated that the market is set to reach Rs 1,64,137 crore in 2025, adding an incremental Rs 10,730 crore.

GroupM's report reveals diverse cinema viewing habits in India, with Heavy and Medium viewers making up 80% of the audience.