Sanrio's Hello Kitty and McDonald's tie-up in 2000 was a turning point. Customers reportedly threw away the hamburgers as ...

Hello Kitty’s longevity is partly down to her inherent simplicity. In terms of design, she is composed of a few basic shapes, ...

It’s 50 years since the creation of one of the world’s most recognisable characters, Hello Kitty. In 1974, a 24-year-old Japanese illustrator called Yuko Shimizu put pen to paper to draw the ...

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...