Thus, the use of humour in advertising must be done with care as it may offend some audiences (Beard 2008). Nonetheless, humorous ads involve expensive bets. Estimates put advertising spending at $157 ...

The mega-company emphasized that the “humorous” commercial will mark a stark return to Bud Light’s iconic Super Bowl ads, which gained notoriety for their levity and occasional brashness.

The Martin Agency hosted Super Bowl ad directors and marketing experts to discuss why marketers should use humor year-round.

Apple highlighted these capabilities today in two humorous Mac ads. In the first ad, a furious employee types out an angry, unprofessional email to a coworker who is apparently stealing their pudding.