The retailer has been averaging 13% to 15% new customers each week during the campaign appearing during Amazon’s “Thursday ...

Ofek, Elie, Jill Avery, and Jose B. Alvarez. "J.C. Penney's 'Fair and Square' Strategy (B): Out with the New, In with the Old." Harvard Business School Supplement 514-085, January 2014.

Ofek, Elie, and Jill Avery. "J.C. Penney's 'Fair and Square' Pricing Strategy." Harvard Business School Teaching Note 513-099, April 2013. (Revised October 2014.) ...

It’s time to warm up your “add to cart” fingers. Black Friday sales are here early, and they’re massive. Take one look at ...

Thanksgiving is almost here. Here's what you need to know about which retail stores are open and closed on Nov. 28 this year.

Black Friday is just a week away, but sales have already dropped. This includes the JCPenney Black Friday sale, which just ...

JC Penney's target audience is older, less hip, lower middle class moms and kids.It's very likely the JC Penney could not have been saved by anything short of a presidential executive order that ...

Steve Dennis is a top retail influencer, strategic advisor and author. Kohl's and JC Penney both reported sales and earnings today. And while there is always plenty of discussion about how they ...

Two of America's biggest shopping mall owners have agreed to take on JC Penney's retail operations to save the department store from closing. Simon Property Group and Brookfield Property Partners ...

Bargain hunters, the time has come! JC Penney just released its early Black Friday deals. Check out the best finds here — ...