The chain, which has been expanding its reach beyond the UK, opened 79 new stores globally in its most recent quarter. It has trained its focus on the US as a driver of growth, and earlier this year acquired New York-listed rival Hibbett in a $1.1bn deal.

JD Sports chief executive officer Régis Schultz said in a release that in the U.S., “suppressed demand” ahead of the presidential election impacted performance in the key region for the global retailer. Sales in North America overall declined 1.5 percent in the quarter.

Harvey Jones is reeling after another sharp drop in the JD Sports Fashion share price. Should he seize the chance to build up his stake in this FTSE 100 stock. Or run?

JD Sports has said its full-year profit will now be towards the lower end of its expectations after softening consumer demand hit its sales.

By Sarah Young LONDON (Reuters) -British sportswear retailer JD Sports Fashion warned annual profit would come in at the lower end of its guided range after a tough October of discounting, unseasonable weather and consumer caution.

JD Sports’ shares tumble after profit warning prompted by October trading woes - The retailer said underlying annual profits are now expected at the lower end of its previous guidance for between £955 million to £1.