In addition to senior-friendly cell phones, Lively sells wearable medical alert systems. Visit our latest Lively medical ...

The Jitterbug people have their target demographic down cold. This is a simple cell phone that is great for older folks who have never had one before and are easily confused by too many features.

The target market for Jitterbug is older users, especially holdouts who have resisted getting a cell phone so far. Actually, while older users are the expected users of this service, the target ...