Created by Wolff Olins, the new identity sees the brand’s familiar cursive script replaced by a “modernised” mark, which is already causing wide debate Johnson & Johnson’s new identity is intended to ...

In appraisal of Kenvue’s visual identity, the logo for the independent new company is said to represent Johnson & Johnson’s timelessness, while “allowing space for its iconic brands to have ...

Johnson & Johnson, founded in 1886, makes and sells medical devices, pharmaceuticals, and consumer health products. Headquartered in New Brunswick, N.J., the company operates over 250 subsidiary ...