The ‘Swoosh’ logo together with the trademark “Just Do It” tagline make up the core of the Nike brand, which is loved by top athletes, major sports teams and everyday shoppers alike.

It may seem hard to believe, but one of the best-known marketing slogans of all time - Nike's "Just Do It" - was inspired by the last words of a murderer. "Just Do It" was dreamed up by Dan Wieden ...

The Nike brand, represented by a simple tick, is one of the most recognisable logos globally. The 'Swoosh' logo and the trademark "Just Do It" tagline form the core of the Nike brand, adored by ...

We focus on a contrast between the US and China to help explain what the codes mean at a general level. Then we look at how Nike (a characteristically US brand) has managed to align itself to UK, ...