It may seem hard to believe, but one of the best-known marketing slogans of all time - Nike's "Just Do It" - was inspired by the last words of a murderer. "Just Do It" was dreamed up by Dan Wieden ...

The ‘Swoosh’ logo together with the trademark “Just Do It” tagline make up the core of the Nike brand, which is loved by top athletes, major sports teams and everyday shoppers alike.

We focus on a contrast between the US and China to help explain what the codes mean at a general level. Then we look at how Nike (a characteristically US brand) has managed to align itself to UK, ...

He was just hired as the next CEO. When John Donahoe abruptly stepped down as Nike’s chief executive last ... how other ...

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Colin Kaepernick, the former NFL quarterback and face of Nike's Just Do It campaign, apparently told the sportswear giant that the flag is offensive because it is associated with an era of ...

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