Editor’s note: This series showcases what we are calling “kawaii” (cute) items made locally in the iconic Japanese city ... zome" tie-dyeing and offers fashion items and interior goods ...

In recent years, Japan's kawaii culture has exploded in popularity. WSJ's Eric Bellman speaks with author Manami Okazaki about how cuteness has gained a global fanbase.

Guillaume Henry dreamed up a world of pink in an intimate exhibition at the Japanese brand's Regent Street store in London.