With a year to kill, I began look into the idea of "kawaii" stationery which is a Japanese for cute and found there was a gap in the UK market for that product — especially since the market for ...
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Kawaii attack @ Pragati Maidan: Delhiites shop for stationery that’s too cute to resistKawaii is a Japanese term that means cute, and it's this cuteness associated with pop-culture aesthetics that's ruling the minds of book and stationery hoarders visiting the the concurrent fairs.
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