Kellogg's, a cereal brand, improved purchase intent and awareness of its Frosted Flakes mascot Tony the Tiger by leveraging the gaming platform Twitch. We’re long-term subscribers to WARC and it’s a ...

Cereal brand Kellogg's Frosted Flakes grew sales and household penetration in the US by reimagining its Tony the Tiger brand asset as an activist on a fundraising mission for school sports programmes.

Cereals might just be the quirkiest breakfast staple, with American families always having a box or two stashed away. Thanks ...

WK Kellogg CEO Gary Pilnick said families who are struggling with high grocery prices might find relief with Frosted Flakes ...