• Pair it with sneakers for a laid-back look or style it with heels and for a special evening out. As we welcome yet another ...

Tourists visiting the country are increasingly seeking out Korean fashion brands and culture firsthand, making Musinsa’s ...

We’ve had Italian bobs, French bobs and even Japanese bobs take the spotlight in recent months, but the latest take on the ...

Fashion brands increasingly turn to AI to improve workflow and customer experiences. Artificial intelligence is transforming ...

Once known for fashion and cosmetics, Myeong-dong is transforming into a K-food hotspot, as the growing global appetite for ...

The 2025 F/W Seoul Fashion Week opened on Feb. 5 to offer the first opportunity to see this year's fall and winter fashion trends. The Seoul Metropolitan ... fashion sectors and seek the global growth ...

In Hong Kong, Japanese goods fill the shelves at Circle K, and young people take cues from the latest Korean fashion trends. From Hong Kong, to Taiwan, to Japan, to Korea, this pop culture ...

For redness and rosacea-prone skin types, Dr Jart+ is the ultimate one-stop K-beauty brand. Many of its famous cica and tiger grass blends have earned a spot in our editors beauty routines, from SPFs ...

“With the growing number of visitors from outside the country, our offline stores have become [a great way to determine and test] which Korean fashion trends are most appealing to foreigners.