There's absolutely no question that the LG B4 OLED is the Black Friday OLED deal you should consider this holiday season. While both $599 TVs do offer that sweet OLED-viewing experience and the Sansui's HDR picture is pretty good, I still would go with the B4 primarily because of the trust that comes behind its name.

LG OLED G4 55-inch | $2,559.99 $1,796.99 at Amazon Save $763 - Now down to a record low price for Black Friday, the 55-inch OLED B4 has consistently stayed above $2,000 throughout 2024. Prior to November, it managed to just touch under that price point, but the sales have made good on a proper premium price cut.

Considering the TV is now $801 less than its launch price (and $400 off its recently available price) for Black Friday, it's a true bargain and arguably the OLED to buy for those who cannot stretch to the step-up $1300 C3 model or this year's $997 B4 model.