Nike will launch a new women's activewear brand in the U.S. this spring in partnership with Kim Kardashian-owned shapewear clothing company Skims, as CEO Elliott Hill works to bolster its portfolio to better compete with upstart brands.

Nike and SKIMS, the women’s clothing brand co-founded by Kim Kardashian, are joining forces on a new venture. The two companies announced this week the launch of NikeSKIMS with plans to “disrupt the global fitness and activewear industry.

The sportwear company Nike, which has faced lagging revenue and relevance, is teaming up with reality TV star Kim Kardashian's shapewear brand Skims.

Nike will launch a new women's activewear brand in the U.S. this spring in partnership with Kim Kardashian-owned shapewear label Skims, as CEO Elliott Hill works to broaden its offerings to better compete with upstart brands.