People have been urged to check their wardrobes as vintage pairs of blue Levi's jeans go up for sale for €9,500 - but there's a few things you need to watch out for ...

American clothing company Levi Strauss & Co was founded ... ushering in the 'blue jeans craze'. Throughout the years, Levi's has changed its logo eight times - and it turns out those who own ...

American clothing company Levi Strauss & Co was founded ... ushering in the 'blue jeans craze'. Throughout the years, Levi's has changed its logo eight times - and it turns out those who own ...

Jeans made by the brand between 1949 ... Between the 1950s and 1980s, Levi’s, formally known as “Levi Strauss & Co.,” used its “Big E” logo to emphasize the word Levi’s, which is ...

The iconic American brand was founded by German-Jewish immigrant Levi Strauss in May ... fuelling a 'blue jeans craze'. Over time, Levi's has revamped its logo on eight separate occasions, but ...